5 significant B2B lead generation trends in 2024

Rohinipawar07 Feb, 2024Computer & Internet

Many events occurred in 2023 that had an influence on worldwide B2B lead generation trends. Forecasted recessions, layoffs, AI excess, and recent Google policy revisions all have an impact on the B2B demand generation services market, forcing lead generation professionals to revise their methods in 2024. The budgets will become even more stringent, firms will spend less, and it will be more difficult to earn and retain income. We’ve compiled the lead generating tactics employed by B2B marketers who want to survive and thrive in this harsh environment.