Brand Equity: Why It Matters the Most and How to Build It Strongly

Anasj32129 Jul, 2022Business

Brand equity refers to a value premium that a company generates from a product with a distinctive name. Brand management systems can build brand equity by making their products distinctive, easily recognizable, and superior quality and reliability. Mass marketing campaigns also aid brand equity. Brand equity building measures a brand’s worth based on factors such as loyalty, awareness, associations, and perceived quality.