CDL’s Presence In Indian Liquor Marke

Chhattisgarhdistille15 Mar, 2021Business

Overall, the Indian liquor market is valued at USD35 Bn. Indian Made Foreign Liquor or IMFL is the largest valued segment in the industry, including Whiskey, Vodka, Rum, Brandy and Gin. Not surprisingly though, it is the whiskey segment that dominates the Indian market and India is the world’s third-largest consumer of a variety of whiskey brands. Whiskey has always occupied the largest slice of the Indian liquor market. It’s domination of the industry underscores the opportunity for Indian brands to make in-roads into the segment and leverage on the available opportunity to offer diverse choice to the Indian consumers. Chhattisgarh Distilleries Limited (CDL) has been in the liquor manufacturing space since 1988. Over the last 3 decades, the company has grown rapidly to become the top selling brand in one of the top marketsin the country.